The Process
Simple. Personal. Confidential.
Every engagement follows the same proven process — designed to surface honest feedback without putting anyone on the spot.
Discovery Call
We start with a 30-minute call to understand your business, your goals, and what you most need to hear. We'll identify who should be interviewed — employees, clients, or both.
No prep work required on your end. We ask the right questions and take it from there.
Custom Survey Design
Our team builds a tailored question set based on your discovery call. Questions are crafted to draw out honest, specific, actionable responses.
You review and approve the questions before any outreach begins.
Anonymous Phone Interviews
Our Saskatchewan-based team personally calls each participant. We introduce ourselves as a third-party research firm — your name is never mentioned unless you choose otherwise.
Participants speak freely knowing their identity will never be shared with you.
Analysis & Reporting
We compile every response, identify key themes, and write a clear report with direct quotes and prioritized recommendations.
You receive a polished PDF report and a debrief call to walk through the findings.
Common Questions
How do you guarantee anonymity?
We never share individual names or identifying details with our clients. Responses are grouped by theme, and direct quotes are only included when they cannot be traced back to a single person.
How long does the process take?
Most engagements are completed within 2–3 weeks from the discovery call to final report delivery, depending on the number of participants.
How many people do you interview?
We recommend a minimum of 5 participants for meaningful data. Most clients interview between 10 and 30 people. We'll advise on the right number for your situation.
What if participants don't want to participate?
Participation is always voluntary. We find that response rates are significantly higher with phone interviews than online surveys — people appreciate the personal touch.